Privacy Policy

Last updated: 8 September 2026

Who we are

This privacy policy explains how personal information is handled when you use the Unity Dental Implants website.

The website is operated by Peninsula Dental Limited, trading as Unity Dental Group. Peninsula Dental Limited is registered in England and Wales under company number 13787169, with its registered office at 1 Colleton Crescent, Exeter, Devon, England, EX2 4DG.

Unity Dental Group includes dental practices across Devon. If you choose a practice or your enquiry is passed to a practice, that practice will handle your enquiry and any subsequent patient or clinical information in accordance with its own privacy notice and legal and professional obligations.

What information we collect through this website

Depending on how you use the website, we may collect:

• your name;
• email address;
• telephone number;
• your preferred Unity Dental location;
• the type of implant treatment you are interested in;
• information you include in an enquiry, callback request, chatbot conversation or consultation form;
• correspondence between you and Unity Dental or the practice handling your enquiry;
• technical information such as your IP address, browser, device and the pages you visit; and
• analytics, advertising and cookie information where you have given the required consent.

Health information

You may choose to tell us about a dental concern or other health information when making an enquiry. Health information is treated as sensitive personal data.

Please only provide information that is reasonably necessary for us to understand your enquiry. Where health information is passed to a dental practice for the purpose of arranging or providing care, that practice will process it in accordance with its own clinical privacy notice and the requirements applying to healthcare providers.

How we use your information

We may use information collected through the website to:

• respond to your enquiry or consultation request;
• identify the most appropriate Unity Dental location or team to contact you;
• arrange appointments or the next stage of your enquiry;
• communicate with you about the request you have made;
• operate, secure and improve the website;
• understand how people use the website and measure the effectiveness of our marketing, where consent is required and has been given;
• prevent misuse, fraud or security incidents; and
• meet legal, regulatory and professional obligations.

Our reasons for using personal information

Under UK data protection law, we must have a lawful reason for using your personal information. Depending on the circumstances, this may include:

• taking steps at your request before an appointment or treatment arrangement is made;
• our legitimate interests in responding to enquiries, administering the website, keeping it secure and understanding how our services are used;
• your consent, particularly for non-essential cookies, advertising measurement or optional marketing communications;
• compliance with legal or regulatory obligations; and
• where applicable, the provision and management of healthcare by the dental practice responsible for your care.

Where we rely on consent, you can withdraw that consent at any time.

Who we may share information with

We may share relevant information with:

• the Unity Dental practice you select or the practice best placed to handle your enquiry;
• clinicians and authorised members of the practice team involved in responding to you;
• providers that support our website, hosting, email, forms, communications, enquiry management or appointment systems;
• systems used by the website or relevant practice to manage enquiries and appointments, which may include services such as Boxly or Dentally where enabled;
• analytics and advertising providers where those services are enabled and the required cookie consent has been given;
• professional advisers, insurers, regulators or public authorities where reasonably necessary or required by law.

We do not sell your personal information.

Analytics and advertising

Where enabled, and subject to your cookie choices, the website may use services such as Google Analytics, Google Ads conversion measurement and Meta advertising measurement to understand website use and assess the effectiveness of advertising campaigns.

Non-essential analytics and advertising technologies should not be activated until the required consent has been obtained. For more information, see our Cookie Policy.

Enquiry, chatbot and appointment systems

The website may use third-party tools to help receive enquiries, offer chat functionality or pass appointment requests to the relevant practice. Where these tools are enabled, only the information needed to provide the requested service should be shared with them, and they act under appropriate data-processing arrangements.

How long we keep information

We keep website enquiry information only for as long as it is reasonably needed to respond to the enquiry, maintain appropriate records and meet legal or regulatory requirements.

If your enquiry leads to you becoming a patient, the relevant dental practice will retain patient and clinical records in line with its own record-retention policy and the legal and professional requirements that apply to dental records.

Analytics and cookie data is retained according to the settings and retention periods of the relevant service and your cookie choices.

Keeping information secure

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure or loss. Access to personal information is limited to people and service providers who need it for an authorised purpose.

No website or electronic transmission can be guaranteed to be completely secure, so please avoid sending unnecessary sensitive information through general website forms.

International transfers

Some technology providers may process information outside the United Kingdom. Where this happens, appropriate safeguards will be used where required by UK data protection law.

Your data protection rights

Depending on the circumstances, you may have rights to:

• ask for a copy of personal information held about you;
• ask for inaccurate information to be corrected;
• ask for information to be deleted in certain circumstances;
• ask for processing to be restricted;
• object to certain uses of your information;
• withdraw consent where processing is based on consent; and
• receive certain information in a portable format.

These rights are not absolute and can depend on why the information is being held, particularly where dental or clinical records are involved.

How to make a privacy request

If your request relates to an enquiry or treatment being handled by a particular Unity Dental practice, please contact that practice directly using the contact details on its website.

For a request relating specifically to this website or Unity Dental Group, you can contact us through the website or write to Peninsula Dental Limited, 1 Colleton Crescent, Exeter, Devon, England, EX2 4DG.

Complaints

If you are unhappy with how your personal information has been handled, please contact the relevant practice or Unity Dental Group first so the matter can be investigated.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection. More information is available at ico.org.uk/make-a-complaint.

Other websites

This website may link to individual practice websites and other third-party websites. Those websites have their own privacy policies, and we are not responsible for how third parties outside Unity Dental handle your information.

Changes to this policy

We may update this privacy policy when the website, our systems or legal requirements change. The date at the top of the page shows when it was last updated.